Deposit Growth Analysis

Basic description

This report focuses in on the very short-term (intra-month) funding trends, comparing the position at the start and end of the selected month (or most recent date if current month). The report also shows details of the new deposits taken during the month, plus changes in the number of members and the value of their deposits. In all cases the number, value and weighted average rate of deposits are shown. The report can be organised by region, branch and account officer or by business line and product.

Uses

This report allows managers to closely monitor market trends in real-time as they occur. A breakdown by region and branch shows how these trends differ across the network, to indicate whether trends are general or specific to local factors, or even to the performance of a specific account officer. Refinement by business areas or products indicates whether the trends are general (e.g. economic) or specific (e.g. market or product related).

Options

You can select:-

 A single branch, group of branches (e.g. region), or the whole institution

 Whether to show performance by:-
           •  Product Class (business lines, e.g. CDs)
           •  Product Group (usually product types, e.g. 12-month certificates)
           •  Products (specific named products)

 Report grouping
           •  By region, then branch
           •  By branch, then account officer
           •  By product class, then product group, then product